OVK/PEVR - "Almost Home"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Belgium

Awards

10503

This ad is part of the ACT Responsible Collection

Brand: OVK/PEVR
Country: Belgium

Advertiser: OVK / PEVR (Parents of Child Road Victims)

Title	Almost Home
Brief	That familiar “ding” of an incoming message beckons us to reply. And we instinctively pick up our phones...even while driving. But what if we could see the impact of our inattention? Almost Home turns Google Maps into a text editor, allowing visitors to type their text message on any road. The custom font connects to the speed limit data and stretches the message to the exact number of meters that you would be driving blind. "Will be 10 minutes late honey" adds up to 592 blind meters on a 90 km/h road ౼ more than enough time for a serious accident.
Agency	Happiness Brussels, an FCB Alliance
Campaign	Almost Home
Advertiser	OVK / PEVR (Parents of Child Road Victims)
Brand	OVK/PEVR
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Posted	October 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Site
Length	126 seconds
More Information	Subscribers Only
Advertising Manager	K..n ..n Wo.....hem Subscribers Only
Advertising Manager	E...n R..s Subscribers Only
Executive Creative Director	K...n Co....an Subscribers Only
Creative Director	Ge....ey H....on Subscribers Only
Creative Team	R...ne Sc.....er Subscribers Only
Creative Team	P...er C...ys Subscribers Only
Account Director	H..s S...s Subscribers Only
Account Manager	T..e ..n H....lt Subscribers Only
Designer	D...s L....rs Subscribers Only
Typographer	E....rd Sc.....er -....or Subscribers Only
Agency Producer	B..t V...e M...e Subscribers Only
Agency Producer	S...ie Gu.....rg Subscribers Only
Digital Producer	B...s Ent.......ent Subscribers Only
Digital Producer	K..s ..n Wa.....ael Subscribers Only
Digital Producer	H..d .f D....al D...gn Subscribers Only
Music Composer	P...r B...t Subscribers Only
Production Company	L...ho D..m Subscribers Only
Production Company Producer	J...en B..x Subscribers Only
Production Company Producer	Ef....ni Sp.....is Subscribers Only
Director	Ch......her Ro......lam Subscribers Only
Director of Photography (DOP)	E...r Du.....kiy Subscribers Only
Creative Coach	K....en B...ez Subscribers Only