Esra Gülmen
Esra Gülmen
Creative Director at HeimatTBWA\
Berlin, Germany
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TitleMade of Defeat 4
BriefIn 2013 one of Germany’s oldest democratic parties had so few votes that it was forced to leave parliament. Five years later it was back, with an all-new approach triggered by their defeat. “Made of Defeat": a photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. On election day the Free Democratic Party was returned to parliament. A victory made of defeat.
Agency
Campaign Free Democrats Made of Defeat – A Photographic Tale.
Advertiser Free Democratic Party
Brand Free Democratic Party

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director Ma....as S....th Subscribers Only
Copywriter F...x Br.....yer Subscribers Only
Copywriter Se.....an S...pf Subscribers Only
Copywriter Be....ld Br.....ki Subscribers Only
Art Director F...x S....er Subscribers Only
Art Director E..a G...men Subscribers Only
Photographer D...el Ro.....al Subscribers Only
Agency Producer Ch.....te K..hn Subscribers Only
Graphic Designer M...in Gl....ner Subscribers Only
Graphic Designer ..m K....er Subscribers Only
Graphic Designer O...er Ki.....ann Subscribers Only
Graphic Designer B...an R...ow Subscribers Only
Chief Creative Officer G...o H....ls Subscribers Only
Chief Creative Officer Ma....as S....th Subscribers Only
Strategic Planner A....as M....le Subscribers Only
Editor J...s Sc....rt Subscribers Only
Editor M...o T..u Subscribers Only
Editor ..n La....ki Subscribers Only
Social Media Manager S..n Go....ch Subscribers Only

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