Title | Corona Solar Energy 1 |
Agency | DAVID |
Campaign | Corona Solar Energy |
Advertiser | Grupo Modelo |
Brand | Corona |
Date of First Broadcast/Publication | 2023 / 3 |
Business Sector | Beers, Ciders, Lagers |
Philosophy | The local production of Cerveza Corona, the brand of AB Inbev Bavaria's global portfolio, in line with the company's commitment to make a transition to renewable energy, will be be exclusively brewed with solar energy, having the 100% of the production completed by beginning of 2024. To promote its clean production, “Corona Solar Energy” by creative agency DAVID Bogota, shows off Corona in its most natural way — brewed by the sun. The campaign lets the power of the sunshine in the visually striking campaign, nodding to the use of solar energy. Each creative component is 100% shoot with sun light and the reflection on the bottle, centered on natural images to highlight the sun’s effect on the landscape, the water, the human body and the new brew method of Corona. |
Media Type | Outdoor/Out of Home |
Partner & Global Chief Creative Officer | Pancho Cassis |
Global COO | Sylvia Panico |
Chief Creative Officer | Carlos Camacho |
Managing Director | Juan-Pablo García |
Account Manager | Catalina Córdoba |
Creative Copywriter | Camila Ordóñez Bozzi |
Art Director | Julián Olivares |
Art Director | Camilo Jiménez |
Art Director | Izmael Crespo |
Art Director | Laura Arcila |
Global PR Director | Sandra Azedo |
Advertising Manager | Alvaro De Luna |
Advertising Manager | Juanita León |
Advertising Manager | Camila Escobar |
Advertising Manager | Alejandra González |
Advertising Manager | Juan José Muñoz |
Producer | Lorena Díaz |
Production Company | Köhler Studio |