| Title | The Missing Jewels |
| Brief | In a world inundated with advertising noise, we dared to be different. By spoofing the ads of prestigious luxury brands during Paris Fashion Week, we injected a dose of humor and intrigue into the campaign.We took the iconic Parisian luxury billboards, known for their opulence, and stripped them of their jewels. This audacious move was a nod to Lupin's artful deception, a playful twist on high-end fashion advertising that both amused and captivated.Launching during Paris Fashion Week allowed us to reach a global audience of high-end fashion enthusiasts and generate maximum media buzz. The result? Lupin's return became the talk of the town, seamlessly blending the worlds of luxury and heist. |
| Agency |
Jellyfish
|
| Campaign |
The Missing Jewels
|
| Advertiser |
Netflix
|
| Brand |
Lupin
|
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| Date of First Broadcast/Publication |
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Poster
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| Market | Subscribers Only |
| Managing Director |
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| Executive Creative Director |
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