Sickkids Foundation - "SickKids VS - All In"

Cossette

Cossette Toronto, Canada

Awards

12076

This ad is part of the ACT Responsible Collection

Brand: Sickkids Foundation
Country: Canada

Advertiser: SickKids Foundation

Title	SickKids VS - All In
Brief	Built in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul.To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their own neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join.
Agency	Cossette
Campaign	SickKids VS: All In
Advertiser	SickKids Foundation
Brand	Sickkids Foundation
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Posted	January 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Animation/3D	A52
Global Chief Creative Officer	C...os M...no Subscribers Only
Global Chief Creative Officer	P...r I...zi Subscribers Only
Copywriter	C...g Mc....sh Subscribers Only
Copywriter	S...h Ru.....ord Subscribers Only
Creative Director	C...g Mc....sh Subscribers Only
Creative Director	S...h Ru.....ord Subscribers Only
Creative Director	J...es Z...il Subscribers Only
Creative Director	M...o C....eo Subscribers Only
Art Director	J...es Z...il Subscribers Only
Art Director	M...o C....eo Subscribers Only
Designer	O..g P....oy Subscribers Only
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Strategist	R...e G....le Subscribers Only
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Director	M..k Z...rt Subscribers Only
Director	J...s M....el C...ng Subscribers Only
Director of Photography (DOP)	C...s M...ey Subscribers Only
Director of Photography (DOP)	R..o M...n Subscribers Only
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Music Licensing	Fr....is La....ce Subscribers Only
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