Altoids - "The Curious Afterlife of a Tin"

Energy BBDO

Energy BBDO Chicago, United States

Awards

17125

Brand: Altoids
Country: United States

Advertiser: Mars, Inc.

Title	The Curious Afterlife of a Tin
Brief	Last year’s “The Curious Afterlife of a Tin” campaign invited people to imagine what might be inside of an old Altoids tin once all of the mints are gone. In 2018, we took this concept further, by presenting the bizarre uses one can give an old Altoids tin in different print ads for fake products. The prints have a retro feel that matches the look and feel of the iconic brand with our tins being presented as the hero in the most unlikely situations. As a homage to the comedic heritage of the brand, each one of the faux retro ads contain humorous copy that rewards the curiosity of those who read it.
Agency	Energy BBDO
Campaign	The Curious Afterlife of a Tin
Advertiser	Mars, Inc.
Brand	Altoids
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Chief Creative Officer	A...és O....ñez Subscribers Only
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