| Title | #ExcuseMe |
| Brief | Influential, politically conscious celebrities like Robert DeNiro wrote excuse letters for students who might be suspended by their schools for participating in The National School Walkout to support gun reform. The #ExcuseMe letters made a clear case for why participation in this event should be excused. Reasons included: an invaluable civics lesson, an exercise in good citizenship, a memorial for students who have died, and participating in our democracy. The letters were addressed to school administrators to serve as official excuse letters but their most important purpose was to show support and encourage students who wanted to make their voices heard. |
| Agency |
McCann New York
|
| Campaign |
#ExcuseMe
|
| Advertiser |
The National School Walkout
|
| Brand |
The National School Walkout
|
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
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