| Title | The Shortcut Billboards |
| Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
| Agency | Serviceplan Group |
| Campaign | The Shortcut Billboards |
| Advertiser | BMW |
| Brand | MINI Connected |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Ambient |
| Production Company | Ne....st G..H . ... .G Subscribers Only |
| Global Chief Creative Officer | Al.....er S...ll Subscribers Only |
| Creative Managing Partner, Germany | Ma....as H....ck Subscribers Only |
| Managing Creative Director | Ha.....ter S...er Subscribers Only |
| Managing Partner | Ch.....na A...s Subscribers Only |
| Account Director | Ko.....ze K....ch Subscribers Only |
| Account Manager | Va.....na F...na Subscribers Only |
| Creative Director | Lu....rd H..l Subscribers Only |
| Copywriter | Ko....ia S...ko Subscribers Only |
| Art Director | M....el ..x Subscribers Only |
| Junior Art Director | P...al Pl....nn Subscribers Only |
| Managing Director | E...d P...h Subscribers Only |
| FFF Producer | J...en H..t Subscribers Only |
| Freelance Producer | N....rt H....ng Subscribers Only |
| Chief Executive Officer (CEO) | ..n F...r Subscribers Only |
| Director | S....an T...ar Subscribers Only |
| Head of Production | H...n �...rak Subscribers Only |
| Production Company | I..s .s M...a B...in Subscribers Only |
| Line Producer | K...na Ki.....er Subscribers Only |
| Production Assistant | O..d M....ur Subscribers Only |
| Production Assistant | J....na K..z Subscribers Only |