| Title | The Laugh Tracker |
| Agency | VML |
| Campaign | The Laugh Tracker |
| Advertiser | Tennessee Department of Tourist Development |
| Brand | Tennessee Department of Tourist Development |
| Posted | January 2021 |
| Business Sector | Destinations (Countries & Places) |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Production Company | Plan A Films |
| Global Chief Creative Officer | Debbi Vandeven |
| Chief Creative Officer | John Godsey |
| Executive Creative Director | Allison Pierce |
| Creative Director | Ryan Simonet |
| Director, Strategy & Insights | Nikki Hardin |
| Associate Creative Director | Stephen Kerry |
| Senior Producer | Ethan Downing |
| Connections Supervisor | Kelly Price |
| Supervisor, Client Engagement | Jenna Pate |
| Group Director, Client Engagement | Jason Cooper |
| Senior Art Director | Mars Denton |
| Copywriter | Randi Cantrell |
| Account Manager | Jessica Stieben |
| Analyst | Amy Pettinger |
| Director, Technology | Ryan Schooley |
| Director | Chusy Jardine |
| Editor | Andy O'Neil |
| Advertising Manager | Mark Ezell |
| Advertising Manager | Brian Wagner |
| Director of Marketing | Nekasha Pratt |
| PT Director | Amanda Murphy |
| Associate Director Innovation and Mobility | Ian Cahill |
| Lead Technology | Frank Flaschner |
| Social Media Manager | Will Crockett |
| Lead Technologist | Jimmy Courtice |
| Connections Manager | Bailey Vincent |
| Director Innovation and Mobility | Jeff Danley |