| Title | We Are Siberia |
| Brief | Wild fires were ranging in Siberia, but Russian news media were silent on the issue. So S7 Airlines, which was called Siberia in in the 1990s, announced that it was changing its name back again. Suddenly the story of the rebrand and the word "Siberia" dominated the Russian news. Then S7 Airlines announced the One Million Trees initiative — a pledge to donate the proceeds of each ticket sold to Siberia in order to plant trees. A website also allowed people to donate their own money or air miles. |
| Agency |
TutkovBudkov
|
| Campaign |
We Are Siberia
|
| Advertiser |
S7 Airlines
|
| Brand |
S7 Airlines
|
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| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Social Media
|
| Executive Creative Director |
D...ry T...ov Subscribers Only
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| Account Director |
S...ey Po....ov Subscribers Only
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| Art Director |
N....ha Ku......ina Subscribers Only
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| Creative Director |
O..g Ba.....im Subscribers Only
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| Account Manager |
K...ya No.....dov Subscribers Only
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