Photographer
| Title | Hitler Hashtag |
| Title (original language) | #Hitler |
| Brief | Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members. To show the imminent danger of social media in the wrong hands, we created a symbol. Starting with an icon that reigns supreme on the internet: the hashtag. By simply adding a specific background to the symbol we completely changed its meaning, directly referring to the Nazi swastika. The Hitler Hashtag was born. |
| Agency | Ogilvy Germany |
| Campaign | Hitler Hashtag |
| Advertiser | Gesicht Zeigen! |
| Brand | Gesicht Zeigen! An association encouraging people to stand against racism in Germany |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Chief Creative Officer | S....an V...l Subscribers Only |
| Managing Creative Director | ..m St....ne Subscribers Only |
| Copywriter | H...y A....ll Subscribers Only |
| Copywriter | A..e R...l Subscribers Only |
| Art Director | P....pp Be....ch Subscribers Only |
| Art Director | S....an We......lle Subscribers Only |
| Photographer | K....en W...er Subscribers Only |
| Agency Producer | Al.....er P...f Subscribers Only |
| Advertiser's Supervisor | S...ia Op.....nn Subscribers Only |
| Advertiser's Supervisor | R....ca W..s Subscribers Only |
| Account Management | ..x B....er Subscribers Only |
| Account Management | Co.....ze K..e Subscribers Only |
| Art Buyer | M....na Di.....chs Subscribers Only |
| Media Agency | Mi.....re Subscribers Only |
| Post Production | ..O Subscribers Only |