| Title | Are you pushing the sausage? |
| Brief | 9 out of 10 young people between the age of 20 to 25 have been pressured into drinking more than they wanted to by their friends. The campaign wanted to give young people a weapon in the fight against the peer pressure - without seeming too moralizing or as just another wagging finger from the grown ups.The solution became the campaign ’Are you pushing the sausage?’ – The first alcohol awareness campaign that doesn’t feature a single drop of alcohol. To open the eyes of the young people, every alcoholic substance - beer as well as shots - were swapped with sausages in all shapes and forms to highlight the absurdity of the Danish drinking culture. |
| Agency | Robert/Boisen & Like-minded A/S |
| Campaign | Are you pushing the sausage? |
| Advertiser | The Danish Cancer Society & Trygfonden |
| Brand | Trygfonden Anti Alcohol Awareness |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Production Agency | Go....ck Pr......ons Subscribers Only |
| Strategist | ..m B...en Subscribers Only |
| Lead Creative | Fr....ik Vo....nn Subscribers Only |
| Lead Creative | N...as Hu.....st Subscribers Only |
| Creative Team | P...ip B..k Subscribers Only |
| Creative Team | T...s Ki.....ft Subscribers Only |
| Social Media Team | Al.....er F..ø F..ø Subscribers Only |
| Social Media Team | V...or P...i Subscribers Only |
| Creative Director | R..é S..n Kam......ard Subscribers Only |
| Account Director | G...e An....en Subscribers Only |
| Executive Producer | Ch.....na Er....oe Subscribers Only |
| Director | N....aj ..e K..s Subscribers Only |
| Director of Photography (DOP) | J...er Sp....ng Subscribers Only |
| Editor | N....aj M....rg Subscribers Only |
| Editor | Th.....�rn M...ter Subscribers Only |
| Editorial Company / VFX Company | W....me P..t Subscribers Only |
| Audio Engineer / Sound Designer | B...rn V..ø Subscribers Only |
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