AIDS Foundation - "Walk for Life"

McCann Worldgroup Germany

McCann Worldgroup Germany Frankfurt am Main, Germany

6018

This ad is part of the ACT Responsible Collection

Brand: AIDS Foundation
Country: Germany

Advertiser: AIDS Foundation

Title	Walk for Life
Brief	The Insight: Young people are interested in sneakers and sports. So before starting this year’s “Lauf für mehr Zeit” (Walk for Life) charity run in Germany, the AIDS foundation came up with the idea of opening up a shoe store in one of Europe’s biggest malls. But this store never sold a single shoe. Instead it presented shoes that were old and worn, and each pair told a story about people affected by HIV or AIDS. These personal tales were unlocked via the visitors’ mobile phones, and were gathered together on the Walk for Life website. This became a powerful storytelling medium that compelled people to engage with an uncomfortable topic and motivated them to participate in the “Lauf für mehr Zeit”.
Agency	McCann Worldgroup Germany
Campaign	Walk for Life
Advertiser	AIDS Foundation
Brand	AIDS Foundation
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Posted	January 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Chief Creative Officer	Se.....an Ha....ck Subscribers Only
Executive Creative Director	M...in B...a Subscribers Only
Group Creative Director	T...as De.....lf Subscribers Only
Creative Director	T...as Au.....ld Subscribers Only
Creative Director	..n P...z Subscribers Only
Creative Director	O..f H....ma Subscribers Only
Art Director	S...ra S...us Subscribers Only
Art Director	J...or ..t Di....or Subscribers Only
Creative technologist	D....el B...an Subscribers Only
Social Media Strategist	T...as Ko.....ser Subscribers Only
Social Media Manager	Ka.....na Po.....er Subscribers Only
PR Communication Manager	J...me C...et Subscribers Only
Consultant	S....en P...r Subscribers Only
Influencer Manager	S....en P...r Subscribers Only
Account Manager	F...na R...en Subscribers Only
Project Manager	T..o H...el Subscribers Only
Account Manager	L...ie Sc.....ske Subscribers Only
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Director	D...el Se.....der Subscribers Only
Production Company Producer	Wol......ilo S..k Subscribers Only
Production Company Producer	J...in P...h Subscribers Only
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Editor	Mi....le M...r Subscribers Only
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