Zound FWD-02 SPORT - "The Running Billboards"

M&C Saatchi Stockholm

M&C Saatchi Stockholm Stockholm, Sweden

924

Title	The Running Billboards
Brief	To market the ultimate headphones for runners, the adidas headphones FWD-02 SPORT, we created light weight billboards, put them on the backs of pro runners and had them run in the most popular running trails.The Running Billboards carried a message: if you could keep up and scan the code, you got 50% discount on the headphones.The campaign was launched by runner influencers who encouraged their followers to go out and hunt the billboards.
Agency	M&C Saatchi Stockholm
Campaign	The Running Billboards
Advertiser	Zound industries
Brand	Zound FWD-02 SPORT
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Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Creative Director	L...a E...s Subscribers Only
Art Director	R...n W...n Subscribers Only
Copywriter	Ch......fer D....ng Subscribers Only
Art Director	A...ea An.....on Subscribers Only
Designer	A...n H..g Subscribers Only
Account Planner	M...es Z...i Subscribers Only
Account Director	Kr....na A....ed Subscribers Only
Account Manager	H...a Ca....on Subscribers Only
Account Manager	L...s L....on Subscribers Only
Project Manager Assistant	Ch.....ta Od......�rna Subscribers Only
Producer	Oli.......tin He.....ez Subscribers Only
Director of Photography (DOP)	A...lo He.....ez Subscribers Only