Passionate about visual art, comics, and therefore, the art of storytelling through illustration, Fernando tries to bring vision and good stories to every project he is involved in. With a deep appreciation for visual storytelling, he explores the intricate balance between composition, design, and narrative flow in every single project. Thanks to that, he became creative with art direction background, working in global agencies for more than 13 years. Throughout his career, he has worked for international brands such as Audi, Samsung, Starbucks, and Microsoft, among others. His work has been recognized at major advertising festivals, including Cannes Lions, The One Show, Clio and LIA.
His work goes beyond advertising as he has written and produced a comic book with the first version of Midjourney and one of his advertising works was selected in 2018 at the prestigious Annecy International Animation Film Festival.