Mimmi Ericsson
Graphic Designer at Le Bureau
Stockholm, Sweden
TitleWould she be a leading editor?
BriefFive famous people in Sweden were "retouched" with a disability in order to post a controversial question. The images urged viewers to visit görplats.se, a website where they could learn more about hiring people with disabilities. The people depicted are Pär Svärdson, one of the biggest entrepreneurs in Sweden, Helénè Barnekow, CEO of Microsoft Sweden and Amelia Adamo, publisher of Sweden's biggest lifestyle magazine.
Agency
Campaign Imaginary disabilities
Advertiser Arbetsförmedlingen - The Swedish Public Employment Service
Brand Employment Service

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PostedNovember 2019
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