| Title | Agreement with Mother Film Case (RU) |
| Agency | RA Kombinat |
| Campaign | Agreement with Mother |
| Advertiser | ForteBank |
| Brand | ForteBank |
| Date of First Broadcast/Publication | 2020 / 3 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Philosophy | On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank. By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video. |
| Media Type | Public Relations |
| Length | |
| Marketing Director | Anton Kim |
| Editor | Daniyar Agabekov |
| PR manager | Elvira Peltola |
| Creative Director | Nikita Ermolaev |
| Copywriter | Rasul Abidov |
| Designer | Inna Gurets |
| Account Director | Elena Dmitrieva |
| Account Manager | Taissia Samoilova |
More Work
SEE ALLBank+Mice. Story about kindness
- BRAND:
- ForteBank
- AGENCY:
- RA Kombinat