Title Eat First
Brief The task:When Uber Eats entered the packed German market in 2022, smartphones were already full of colorful delivery apps.To still find a way into the hearts and stomachs of Germans, a deeper connection to the local eater needed to be established.The idea:No matter what life throws at you, you can always eat – Erstmal Essen (gotta eat first). A simple German saying became a cross-category message that celebrated food as a solution in all situations.Realization:Underground rapper
Agency
Scholz & Friends Berlin GmbH
Campaign
Erstmal Essen (Eat First)
Advertiser
Uber Eats
Brand
Uber Eats
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ?
Log In
Date of First Broadcast/Publication
Subscribers Only
Business Sector Subscribers Only
Story Subscribers Only
Media Type
Music Video
Length 125 seconds
Chief Creative Officer
Ma....as Sp.....ns Subscribers Only
Executive Creative Director
R...rt K...se Subscribers Only
Client Services Director
S..y K....li Subscribers Only
Creative Director
R...rt K...se Subscribers Only
Creative Director
J..rg Wa.....cio Subscribers Only
Creative Director
N...le Th....im Subscribers Only
Art Director
Vi....ius V....ão Subscribers Only
Copywriting
I...n A...öz Subscribers Only
Copywriting
A....ah S....ch Subscribers Only
Copywriting
Do....co K..r Subscribers Only
Copywriting
P....pp W...ler Subscribers Only
Strategist
T....na L...z Subscribers Only
Strategist
J...a De.....en Subscribers Only
Art Buyer
K....in M...e Subscribers Only
Producer
N..e S...l Subscribers Only
Producer
A...a Re.....ek Subscribers Only
Producer
Ag....no .e M....no Subscribers Only
Account Management
J...in H...en Subscribers Only
Account Management
D...el Al....ht Subscribers Only
Account Management
M...no P...h Subscribers Only
Account Management
P....ne B...el Subscribers Only
Credits Client (Uber Eats)
Western Europe)
Juliet Touyarot (Marketing Director
Marketing)
Jerome Austria (Senior Director, International Creative
Visual Director
Daniel Klessig
Music Consulting & Supervision
Julian Krohn (Director Music & Audio), Yannick Sahlmen
Photographer
Marcus Nilsson
Credits Producer & Publisher
Publisher
Universal Music Publishing
Music Producer
Palazzo
Songwriter
Amadea Ackermann (Dilla), Sam Park
Music Composition
Pascal Punz (Palazzo), Amadea Ackermann (Dilla), Sam Park
Music Coordination
Jannis Block, Moritz Bommert, Niko Floss
Management
IRRSINN Management GmbH
Production Company
Tony Petersen Film GmbH
Director
Chris Balmond