We Are The Solution championed locally-led medical care and underscored the need to invest in homegrown humanitarian solutions that build long-term capacity by supporting local health workers and researchers.
Philosophy
The campaign was created by celebrated French-Senegalese artist Lossapardo and inspired by the real stories of ALIMA’s health workers. It follows one boy’s transformative journey from grief to hope as he transcends the preventable loss of a parent to become a doctor, serving and saving his own community.
Result
The goal was to raise awareness of ALIMA in the US among potential future donors to support ALIMA’s work building homegrown humanitarian solutions.