Dara Kleyer

Dara is an award-winning Creative Director with a decade of experience shaping powerful campaigns and digital innovations. At Heimat, she shaped campaigns for brands like Adidas, Ferrero, and Hornbach, before driving impactful creative campaigns at BBDO for clients such as WhatsApp, Ford, and smart. Her time at R/GA saw her creating digital experiences and AI-driven innovations for Samsung, E.ON, and Founderland. Currently at MRM Germany, Dara leads creative excellence for Mastercard. With a background in copywriting and concept development, her passion lies in harnessing emerging technologies to craft powerful, forward-thinking narratives.