EKN - "Designed In Bangladesh. Made in Europe."

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Germany

Awards

2424

This ad is part of the ACT Responsible Collection

Brand: EKN
Country: Germany

Advertiser: EKN Footwear

Title	Designed In Bangladesh. Made in Europe.
Brief	The fashion industry's traditional model often exploits the Global South, especially marginalizing female talent. "Designed in Bangladesh. Made in Europe," a collaboration between visionary female designer Rokaiya Ahmed Purna and Ekn Footwear, stands as a beacon for change, emphasizing gender equity and ethical fashion. Determined to spotlight Rokaiya's unmatched creativity, we sought to overturn biases concerning design origin and innovation. The campaign's impact was undeniable: a 300% increase in sales, global engagement spanning over 140 million people. Rokaiya rapidly gained recognition, becoming an influential Asian role model. Each sale bolsters and amplifies female Bangladeshi creatives, offering them an international stage. In sum, this isn't merely a sneaker—it's a revolutionary step towards a world that values talent, regardless of gender or borders. The campaign's success was evident through increased awareness, engagement, and support from the community, reaffirming the significance of its message and the impact it made.
Agency	Accenture Song (formerly Kolle Rebbe)
Campaign	Designed in Bangladesh. Made in Europe.
Advertiser	EKN Footwear
Brand	EKN
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Managing Director	N..l Kle.......ink Subscribers Only
Creative Director	M...k B�.....ein Subscribers Only
Product Design	R....ya A...d P...a Subscribers Only
Executive Creative Director	M...in T....rt Subscribers Only
Executive Design Director	M...el K....in Subscribers Only
Group Creative Director	Al.....er G...p Subscribers Only
Creative Lead	Al.....er G...p Subscribers Only
Creative Director	F...x Z...ke Subscribers Only
Creative Lead	F...x Z...ke Subscribers Only
Account Manager	A...n K...ger Subscribers Only
Account Manager	..a J...bs Subscribers Only
Account Manager	O..a B..z Subscribers Only
Account Manager	D...d G...en Subscribers Only
Designer	J...b Re....rd Subscribers Only
Designer	M...a Sc.....age Subscribers Only
Designer	J...a F....er Subscribers Only
Copywriter	S...a Ch.....dou Subscribers Only
Copywriter	L...nz R...er Subscribers Only
Copywriter	R...sh P...ar Subscribers Only
UX Designer	E..a Par......kou Subscribers Only
PR manager	J....ca H....ey Subscribers Only
PR manager	R..h ..n D....ik Subscribers Only
Agency Producer	..n ..o Subscribers Only
Agency Producer	J....le B....el Subscribers Only
Post Production	..e B...d Subscribers Only
Director of Photography (DOP)	Al.....er Hi.....erg Subscribers Only
MOTION DESIGN	F...o T....er Subscribers Only
Sound Engineer	K...s N...en Subscribers Only
Art Buyer	A...e F..a Subscribers Only
Production Company	.7 Ki.....er Ent.......ent G..H Subscribers Only
Creative Producer	L....rd W...e Subscribers Only
Sound Engineer	K..n D....li Subscribers Only
Post Production	D....he P...t Subscribers Only
Colorist	J...an W....er Subscribers Only
Editor	D....ik S....ht Subscribers Only
Editor	H..s Ha....nn Subscribers Only
Editor	M....el E...rs Subscribers Only
Production Company	Fi......ion Pr.....ion Subscribers Only
Producer	S...t Ch.....ry Subscribers Only
Director	S...ed S...ar Subscribers Only
Director of Photography (DOP)	M...ur A..k Subscribers Only
Managing Director	S...n H...er Subscribers Only
Managing Director	Ch.....an Vo.....der Subscribers Only
Music Composer	Ch.....ph K...ner Subscribers Only
Art Producer	S....an G....ch Subscribers Only