Title | Ban Conversion Therapy Now |
Agency | T&Pm |
Campaign | Ban Conversion Therapy Now |
Advertiser | Stonewall |
Brand | Stonewall |
Posted | September 2023 |
Business Sector | Charities, Foundations, Volunteers |
Tagline | It's Not Therapy It's Abuse |
Story | For this campaign we licensed the Pet Shop Boy's classic 'It's A Sin' and created a bespoke, emotionally haunting piano arrangement with artist Douglas Dare. Both the artists; song choice and arrangement have a significant relevance to the cause and the chilling experiences depicted in the film. Through using simplicity, space in the arrangement, and recording techniques that evoke a domestic quality, the music feels in keeping with the unremarkable and familiar locations in which the tirade of abuse occurs. It was an honour to play a part in such a powerful and important film alongside two incredible artists. |
Media Type | Branded Content |
Length | |
Soundtrack | Pet Shop Boy's 'It's A Sin' |
Post Production | Glassworks |
Sound | Factory Studios |
VFX Company | Glassworks |
Editing Company | Tenthree |
Production Company | Academy Films |
Executive Creative Director | Toby Allen |
Creative Team | Mikael Alcock |
Creative Team | Dan Dehlavi |
Managing Director | Gary Simmons |
Head of Strategy | David Adamson |
Head of Production | Charles Crisp |
Account Director | Alex Fitzsimons |
Public Relations | Letha Ly |
Managing Director | MEDB RIORDAN |
Production Manager | Sorcha O'Sullivan |
Production Art Director | Katherine Black |
Executive Producer | Darapen Vongsa-Nga |
Sound Producer | Ciara Wakley |
Flame Artist | Ally Burnett |
Flame Artist | Peter Name |
Flame Artist | Anthony Laranjo |
Agency Producer | Sam Ramsey |
Directors | Zhang + Knight |
Director of Photography (DOP) | David Foulkes |
Editor | Ellie Johnson |
Music Supervision | Sian Rogers |
Music Supervision | Joshua Gibbard |
Music Arranger | Douglas Dare |
Producer | Lexi Kiddo |
Colorist | Jonny Thorpe |