Kenneth Kaadtmann
Creative Lead at Accenture Song DK
Copenhagen, Denmark
TitleFashion Week
BriefPublic transportation comes with a price: You share it with others. And when the gods want a good laugh, they put you on the train with someone you reeeally wished you hadn’t met. Your ex, screaming kids when you have a hangover – or an old lady who wants to teach you a thing or two about parenting. But it’s in those peculiar situations that the Danish subway’s USP shines its brightest. When smooth and speedy transportation truly matters. It’s in those awkward little moments that rational benefits such as frequent departures and a short distance to the next station gets an emotional edge. Because “Luckily, you’ll be on your way soon.”
Agency
Campaign Awkward Encounters
Advertiser Copenhagen Metro
Brand Copenhagen Metro

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