Natdhee Sopondhitipun

“Communications and brand management specialist with over 20 years of extensive experience in building strong relationship with key business partners and fostering the brand with analytical view & strategic direction.”

With a proven track record at Ogilvy and as General Manager of Wolf BKK, I have built a career around creative innovation and transformative campaigns. My expertise lies in steering brands to achieve cultural resonance and measurable business impact. Key career highlights include:
- Revitalizing Coca-Cola Thailand's brand love leadership in summer 2019.
- Setting a Guinness World Record with the “Turn Food into Meal” relay featuring 1,300 participants.
- Orchestrating PTT Oil & Retail (OR)’s groundbreaking IPO campaign, achieving 50x share subscription benchmarks and 700,000+ online engagements during the pandemic.
- Delivering Halls Thailand’s highest engagement campaign, with over 1 million interactions, and reinforcing its positioning as the “breathing brand.”
- Ensuring Johnnie Walker Black Label's market leadership with the celebrated “Iconic Journey” campaign.

Under my leadership, Wolf BKK achieved unprecedented milestones, including the 2024 Gold Award for Southeast Asia B2C Marketing Agency of the Year, a Grand LIA for a KFC campaign, and a Bronze Lion for CP.

I bring a deep understanding of storytelling, cultural insights, and strategic creativity, coupled with an eye for recognizing groundbreaking work. As someone who thrives on pushing boundaries and inspiring excellence, I am eager to contribute to shaping the future of advertising.