| Title | World's Oldest E sports Team CS |
| Brief | November 11th is Remembrance Day, when Canada honours its veterans. This tradition is fading among younger Canadians, many of whom are only connected to our military history through video games like Call of Duty. Home Equity Bank partnered with the Royal Canadian Legion to assemble a team of WWII veterans, all over 90 years of age. Banding together under the moniker Team Legion, they joined popular games based on WWII – not to play, but to tell their true stories to younger generations. They appeared live on gaming platforms like Twitch alongside popular video game streamers who joined them for an in-game moment of silence, listened to their stories and honoured their service. |
| Agency | Zulu Alpha Kilo |
| Campaign | World's Oldest E-sports Team |
| Advertiser | HomeEquity Bank |
| Brand | HomeEquity Bank |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | ..k M...eh Subscribers Only |
| Art Director | ..c B..h Subscribers Only |
| Art Director | M....el Ro....uk Subscribers Only |
| Copywriter | ..n Cu....gs Subscribers Only |
| Copywriter | J....on K..p Subscribers Only |
| Designer | ..e ..m Subscribers Only |
| Designer | J..f W....ns Subscribers Only |
| Designer | ..c B..h Subscribers Only |
| Account Manager | An....ca Ka.....os Subscribers Only |
| Account Manager | D...d Tr....ay Subscribers Only |
| Planning Team | ..m H....ns Subscribers Only |
| Advertising Manager | N...y To.....an Subscribers Only |
| Advertising Manager | Y...ne Zi....ki Subscribers Only |
| Advertising Manager | Vi....ne G...i Subscribers Only |
| Advertising Manager | E..n W...on Subscribers Only |
| Media Manager | D...ne Ma....je Subscribers Only |
| Media Manager | Mi....ll Co.....sse Subscribers Only |
| PR Agency | Pr.....nt Com.......ions Subscribers Only |
| PR / Corporate Communications | M...an Mc....an Subscribers Only |
| Production Company Producer | M...h C...e Subscribers Only |
| Production Company | Z....ot Subscribers Only |
| Editor | M...h Ri.....es Subscribers Only |
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