| Title | Toes |
| Brief | Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them. |
| Agency | McCann Montreal |
| Campaign | Barely High is Still Too High to Drive |
| Advertiser | Government of Ontario |
| Brand | ONGov |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| More Information | Subscribers Only |
| Music Company / Composer | Pirate Toronto |
| Executive Creative Director | J..h S...n Subscribers Only |
| Creative Director | C...s D....tt Subscribers Only |
| Copywriter | C...s D....tt Subscribers Only |
| Creative Director | ..b T....ey Subscribers Only |
| Art Director | ..b T....ey Subscribers Only |
| Executive Producer | Ja.....ine Be....re Subscribers Only |
| Account Manager | T...y C...i Subscribers Only |
| Account Manager | Mi....le .i Subscribers Only |
| Production Company | S..t C....en Subscribers Only |
| Director | ..e Pe.....an Br....rs Subscribers Only |
| Executive Producer | ..a P...er Subscribers Only |
| Executive Producer | L..k Y..k Subscribers Only |
| Executive Producer | ..b B...s Subscribers Only |
| Line Producer | M...ie W...on Subscribers Only |
| Director of Photography (DOP) | M...il Pe....ko Subscribers Only |
| Production Designer | A...is D...d Subscribers Only |
| Casting Production | J...aw C....ng Subscribers Only |
| Casting | S...ta L..z Subscribers Only |
| Post Production | T..y O...r Subscribers Only |
| Editor | G...f He.....on Subscribers Only |
| Assistant Editor | K....in J..y Subscribers Only |
| Executive Producer | T..y O...r Subscribers Only |
| Colorist | W..e O...m Subscribers Only |
| VFX Artist | ..n S....el Subscribers Only |
| Executive Producer | G...t ..e Subscribers Only |
| Production Company Producer | ..m Ey.....on Subscribers Only |
| Production Company Producer | M...ie B...in P...l Subscribers Only |
| Music | L..s o..r H...ii .y S....nt Subscribers Only |
| Director | Ja.....ine Be....re Subscribers Only |
More Work
SEE ALLDoors
- BRAND:
- BDC
- AGENCY:
- Cossette Communication-Marketing
Dance
- BRAND:
- ONGov
- AGENCY:
- McCann Montreal
Smokey Eye
- BRAND:
- ONGov
- AGENCY:
- McCann Montreal
Giggles
- BRAND:
- ONGov
- AGENCY:
- McCann Montreal