Big Mac Bacon - "American Gothic with bacon"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

5213

Title	American Gothic with bacon
Brief	McDonald’s in Sweden launched Big Mac Bacon. A classic, but with bacon. So bacon was added to other things that are just as classic: famous artworks. Bacon was put on the shoulder of Leonardo da Vinci's "Mona Lisa," on the pitchfork in Grant Wood's "American Gothic" and on the jacket of Van Gogh's self-portrait.
Agency	Nord DDB STO
Campaign	A classic. With bacon.
Advertiser	McDonald's
Brand	Big Mac Bacon
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Chief Creative Officer	A....as Da.....st Subscribers Only
Client Director	J....na Bj....fot Subscribers Only
Client Manager	E..k W....rg Subscribers Only
Copywriter	P...er Di....us Subscribers Only
Copywriter	S...te P...up Subscribers Only
Art Director	J..l Ek....nd Subscribers Only
Art Director	A...n B...n Subscribers Only
Graphic Designer	Se.....an Re.....ng Subscribers Only
Graphic Designer	Y..a H�.....lind Subscribers Only
Retoucher	Ch.....an Bj.....hag Subscribers Only
Print Production Manager	A..a Li....rs Subscribers Only
Marketing Director	Ch......fer R�....lad Subscribers Only
Marketing Manager	L..a P..m Da.....son Subscribers Only
Marketing Manager	S...a F...c Subscribers Only