| Title | Heinz on Film |
| Brief | Every award season, a few of Hollywood’s greats get snubbed, and nobody understands that feeling more than Heinz Ketchup. The red condiment has appeared in hundreds of Hollywood classics, yet never received any recognition.So, just days before the biggest award show, Heinz created its own IMDb page to officially get in the credits of all the movies they’ve been in over the years. But IMDb shut the page down.To take action, Heinz launched a video calling on all Canadians to help prove its credibility as an actor, by sharing their favourite movie featuring Heinz Ketchup on the brand’s social posts. The first 1,000 Canadians to participate received a free bottle of Heinz Ketchup. The responses were so overwhelming that Heinz decided to double the giveaway. |
| Agency | Rethink Communications Inc. |
| Campaign | Heinz on Film |
| Advertiser | H.J. Heinz |
| Brand | Heinz |
| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Sound Design Company | Vapor Music Group |
| Chief Creative Officer | A...n St....an Subscribers Only |
| Creative Director | M..e D....ck Subscribers Only |
| Creative Director | N....as Q....al Subscribers Only |
| Art Director | H...ey H....ey Subscribers Only |
| Art Director | M....eu L....be Subscribers Only |
| Art Director | M...me S...é Subscribers Only |
| Copywriter | Ja.....yn P...nt Subscribers Only |
| Copywriter | V....sa H...ec Subscribers Only |
| Copywriter | X...er B...s Subscribers Only |
| Designer | E..n M....re Subscribers Only |
| Strategist | J...an M...an Subscribers Only |
| Production Company Producer | A..a Tr....ci Subscribers Only |
| Production Coordinator | S....er .. Ho....on Subscribers Only |
| Editor | S....en P...er Subscribers Only |
| Post Production | ..D Pr......ons Subscribers Only |
| Other | ..D Pr......ons Subscribers Only |
| ..t M...in Subscribers Only | |
| Account Director | ..y Gr.....oon Subscribers Only |
| Account Director | ..i .e B...n K..s Subscribers Only |
| Account Manager | S...h S...f Subscribers Only |
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