| Title | TD Coin Posters |
| Brief | To help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible. |
| Agency | Leo Burnett Toronto |
| Campaign | TD Coin Posters |
| Advertiser | Dominion Bank |
| Brand | Coin Posters |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| President | ..n T..r Subscribers Only |
| Chief Creative Officer | J..y J..n Subscribers Only |
| Creative Director | L..a Gr.....rg Subscribers Only |
| Creative Director | C...s M...ik Subscribers Only |
| Creative Director | K...y Re....ds Subscribers Only |
| Digital Writer | D..e Th.....ll Subscribers Only |
| Designer/Art Director | D...n D...ic Subscribers Only |
| Developer | ..n P...y Subscribers Only |
| Developer | A..x D...c Subscribers Only |
| Agency Producer | A..x P....ns Subscribers Only |
| Print Producer | G..d Ca....ir Subscribers Only |
| Print Producer | K...n S....en Subscribers Only |
| Print Producer | B...y Du....er Subscribers Only |
| VP, Group Account Director | L...ie F....an Subscribers Only |
| Account Director | B...n P...ck Subscribers Only |
| Account Director | Ge.....ve C..e Subscribers Only |
| Account Executive | B....on S....rs Subscribers Only |
| Chief Strategy Officer | B...t N...on Subscribers Only |
| Strategic Planner | S...ta Bh.....ar Subscribers Only |
| Photographer | A...h Mo....mi Subscribers Only |
| Production Company | F...h Rep.......ons Subscribers Only |