Mathis Payet
Freelance AD at BETC
Paris, France
TitleOutlaw Runners
BriefIn August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign.
Agency
Campaign Outlaw Runners
Advertiser Distance
Brand Distance

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Advertising Manager Gu.....me P....er Subscribers Only
Advertising Manager L...el J....el Subscribers Only
Account Manager D...en C....t. Subscribers Only
Executive Creative Director St....ane Xi....as Subscribers Only
Creative Director S....an S....rz Subscribers Only
Art Director J...en V...ne Subscribers Only
Art Director Assistant M...is P...t Subscribers Only
Copywriter Al.....re G...d
 Subscribers Only
Production Company S....ts F...s Subscribers Only
Sound Production ..M .�� G...n U...ed M...c Subscribers Only
Director J...s R....lt Subscribers Only
Production Company Producer Q....in He......lle Subscribers Only
Production Company Producer P...RE CA....VE Subscribers Only
Production Company Producer Ch.....te G...l Subscribers Only
Production Company Producer L..a Ma.....do Subscribers Only
Production Company Producer Ju....te R...ro Subscribers Only
Actor / Celebrity L..a Kan......non Subscribers Only
Actor / Celebrity Q....in M...iq Subscribers Only
Actor / Celebrity Ca....ne S...in Subscribers Only
Actor / Celebrity S...a L....ri Subscribers Only
Actor / Celebrity M...va Be....ur Subscribers Only

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started