| Title | Tillamook - Visual Identity System |
| Brief | A heritage-inspired wordmark conveys a touch of nostalgia. Its bold use imparts a fresh modernity. The Morning Star ship, a historic symbol of innovation, is redrawn and liberated. Reimagined as a barn-top weathervane, it now provides a meaningful link between the past and the today’s continuing farmer-focus. The packaging design system has a consistent architecture and color system, creating impact and easy navigation at shelf. The tonal barn roof stages the wordmark, icon and variant story. |
| Agency | Turner Duckworth |
| Campaign | Tillamook - Visual Identity System |
| Advertiser | Tillamook Country Creamery Association |
| Brand | Tillamook |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Corporate/Brand Identity |
| Creative Director | J...e Mc....ie Subscribers Only |
| Design Lead | N...le J...an Subscribers Only |
| Implementation Director | L...a Tur.......ers Subscribers Only |
| Implementation Designer | S..a S....an Subscribers Only |
| Lettering | J...my M...el Subscribers Only |
| Copywriter | C...n Co....an Subscribers Only |
| Photographer | M...n C...so Subscribers Only |
| Agency Director of Production | C...g Sn.....ve Subscribers Only |
| Lead Production Artist | J..f E....en Subscribers Only |
| Account Director | ..m B...n Subscribers Only |
More Work
SEE ALLMaker's Mark VIS
- BRAND:
- Maker's Mark
- AGENCY:
- Turner Duckworth
McDonald's - Visual Identity System
- BRAND:
- McDonald's
- AGENCY:
- Turner Duckworth