| Title | Loyalty made from people |
| Brief | Goodwine is a local Kyiv wine and grocery store. In 2018 it reimagined its loyalty programme, making it as personalised as possible. To reflect this, the agency programmed an algorithm that randomly shuffled design elements to create thousands of designs. Now there are no two identical loyalty cards, because there are no two identical customers. Goodwine employees also became the part of identity, with their own posters appearing next to them. The actual speech patterns of employees were used in the copywriting. |
| Agency | Banda |
| Campaign | Loyalty made from people |
| Advertiser | goodwine |
| Brand | loyalty programme |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Corporate/Brand Identity |
| Creative Director | P...l Vr.....ch Subscribers Only |
| Creative Director | E..r P...ov Subscribers Only |
| Strategy Director | Ya....av S....uk Subscribers Only |
| Art Director | I..a An.....nko Subscribers Only |
| Copywriting | R...n Hu....ov Subscribers Only |
| Chief Design Officer | A...n I...ov Subscribers Only |
| Senior Designer | Y...i Ru.....ii Subscribers Only |
| Illustrator | Y...i Ru.....ii Subscribers Only |
| Illustrator | I...en Ve....ev Subscribers Only |
| Illustrator | Ch.....na ..a Subscribers Only |
| Motion Designer | A...n Ra.....ts Subscribers Only |
| Case Designer | D...lo Ne......ych Subscribers Only |
| Senior Account Manager | Z...ia Dv.....ka Subscribers Only |
| Junior Account Manager | I...a Pi....va Subscribers Only |