Porsche - "The 24 Minutes of Le Mans"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

Awards

10480

Brand: Porsche
Country: Germany

Advertiser: Porsche

Title	The 24 Minutes of Le Mans
Brief	Porsche and the 24 Hours of Le Mans race go back decades. After three victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for petrolhead fans! So they were given the ultimate gift. The last tyres from the victorious car, the 919 Hybrid, were turned into a limited edition vinyl record. The disc itself told the story of Porsche at Le Mans: 24 stories in 24 minutes. Thanks to an auction, fans could get their hands on the first 24 copies, raising a six-figure sum for a charity working with disabled children at Le Mans.
Agency	Grabarz & Partner
Campaign	The 24 Minutes of Le Mans
Advertiser	Porsche
Brand	Porsche
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Posted	November 2019
Business Sector	Subscribers Only
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