Louis Matti
Account Director at Bureau de Victor
Paris, France
TitleThe Last Quarter (st en)
Title (original language)Le dernier quart
BriefOn the occasion of the 1st of October, International Day of Older Persons and the first day of the last quarter of the year, Petits Frères des Pauvres "hacked" the daily life of the French: removing the last quarter of a staircase, a football match, a magazine cover… A radio spot, influence, PR and social media section completed the system.
Agency
Campaign Le Dernier Quart
Advertiser Les Petits Frères des Pauvres
Brand Les Petits Frères des Pauvres

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PostedJanuary 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Chief Executive Officer (CEO) L....nt A...as Subscribers Only
Strategy Director R....ël C....YE L...NO Subscribers Only
Art Director M....ed ..i S...i Subscribers Only
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Copywriter C....ent Rau.......Aimé Subscribers Only
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