Title | Otrivin helps India’s school children breathe cleaner by transforming toxic air into pencils |
Title (original language) | Pollution Capture Pencils |
Brief | The Pollution Pencils program made the invisible pollution problem visible–by turning it into something positive: Pencils. The pencils served as an educational tool for students, and a fundraising tool for the public. But more importantly, it created a self-sustaining ecosystem that helps fund and supply air purifiers in schools to bring cleaner air to underprivileged young students across the country. |
Agency | Wunderman Thompson |
Campaign | Pollution capture pencils |
Advertiser | Haleon |
Brand | Otrivin |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
Market | Subscribers Only |
Advertising Agency | Wu.....an Th....on I...a Subscribers Only |
Creative Agency | Wu.....an Th....on G...al Subscribers Only |
Global Chief Creative Officer | ..s K....en Subscribers Only |
Global Chief Creative Officer | D...el B...er Subscribers Only |
Creative Agency | Wu.....an Th....on Si.....re Subscribers Only |
Chief Creative Officer | M....sz Mr.....ak Subscribers Only |
Executive Creative Director | ..n L..e Subscribers Only |
Creative Director | A...i Ni....ni Subscribers Only |
Associate Creative Director | T...ka S....er Subscribers Only |
Art Director | Nu....ee Pis.......atam Subscribers Only |
Account Management | G..y L...on Subscribers Only |
Global Account Director | H...a Es....er Subscribers Only |
Project Manager | G..y L...on Subscribers Only |
Project Manager | L..a O....rien Subscribers Only |
Account Management | Wu.....an Th....on Si.....re Subscribers Only |
Account Management | Wu.....an Th....on D...i Subscribers Only |
Production (Agency) | Wu.....an Th....on Si.....re Subscribers Only |
Executive Producer | K...e ..g Subscribers Only |