| Title | Give a sit |
| Brief | In partnership with the PROCURE foundation, we created the first chair that allows men to give without taking out their wallet. An NFC payment terminal integrated into the seat detects a bank card in the wallet and collects a micro-donation each time a man sits down.It took a chair to stand up against prostate cancer. |
| Agency | Rethink Communications Inc. |
| Campaign | Give a sit |
| Advertiser | Procure |
| Brand | Procure |
| Posted | January 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Director | X...er B...s Subscribers Only |
| Creative Director | M...me S...é Subscribers Only |
| Art Director | E....rd C...e Subscribers Only |
| Copywriter | R..h C..té Subscribers Only |
| Production Company Producer | Ma......ère P...in Subscribers Only |
| Production Company Producer | K...a D...y Subscribers Only |
| Strategist | S..y T...ng Subscribers Only |
| Production Company | N..a F..m Subscribers Only |
| Production | A...is D...sc Subscribers Only |
| Production | C....es Ga....au Subscribers Only |
| Director | J...en ..y Subscribers Only |
| Director of Photography (DOP) | A....ne C...n Subscribers Only |
| Post Production | S...io Ex.....ion Subscribers Only |
| Technology | C...ex Subscribers Only |
| Technology | Ph....pe N...au Subscribers Only |
| Account Manager | Ca.....ne J...o Subscribers Only |
| Account Director | A..x Le....re Subscribers Only |
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