Cherry Koshy Interview(s)

Viewpoints about Creativity

In a few words, can you tell us who you are what your job title is?

Creative Director, Senior Copywriter and Content Head

What word would you best use to describe your office’s culture? Give us an example

Youthful in-house engaging agency that also believes in medical work and communication with responsibility (i know so many words)

If you were stranded on a desert island and could only use one app., which app would it be?

SOS

If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why

Cherry Koshy:

1 The Apple Think Different campaign - powerful copy that underlines the entire company's attributes, intent and product promise without being predictable and setting a trend for future advertising. Truly pathbreaking - like Jobs himself.
2 The Snickers - You are not you, when you are hungry - Big idea with award winning strategy that continues to this day, through refreshingly myriad executions and consumer connect. Again, category busting!
3 The #ShareTheLoad campaign from India. It didn't just sell detergent - it changed an entire nation's cultural attitude to women...

What is your opinion on the growing trend of agencies getting involved with developing products for clients?

Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?

In one word: WOWWWWW!

Simply because it insightfully solves a practical problem for cyclists globally with an idea and a technological execution. Amazing! Wish I had done that.