Marketing Director
at
McDonald's
| Title | Truly unskippable preroll |
| Brief | We placed our ad as an unskippable preroll. Everything that you see in it - someone thoroughly washing his hands and a title: 20 seconds you can't skip.The unskippable preroll lasted exactly 20 seconds- the minimum amount of time the soap needed to kill the virus |
| Agency | Leo Burnett Moscow |
| Campaign | We are for safety. With both hands |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Director | E...ny Sh....ev Subscribers Only |
| Art Director | Ek.....na Tr....na Subscribers Only |
| Copywriter | D...a T....va Subscribers Only |
| Account Director | Vi....ia Se......eva Subscribers Only |
| Account Director | T....na Ch.....ya Subscribers Only |
| Media Planner | V..a Ko.....ova Subscribers Only |
| Digital Account Director | I...a Fat........nova Subscribers Only |
| Marketing Director | T....na G..a Subscribers Only |
| Marketing Manager | Vi....ia Lip......ani Subscribers Only |
| Digital Director | A...ey B...ov Subscribers Only |
| Digital Manager | R...an L....sk Subscribers Only |