Why did you think it was important to join the PHNX jury?
It is crucial to communicate the importance of creativity these days. There are so many important stories to be told and issues to be solved. Design for a better world!
What impact do you think the event might have on the industry?
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
Why not?
What will you be looking for when you start judging the entries?
Creative excellence & execution craft. Delivering the message. Communication. Being bold.
What lasting impact might the current crisis have on creative work?
It should leave positive impact / changes on the way we interact as a part of the global puzzle: more collaboration, equality, healthcare and social awareness - less capitalism, exploitation and earnings-centred thinking. Creativity is one of the tools / possible paths to lead this change.