Tim Cook Interview(s)

To help spot and promote the best work of our industry.

The best ideas are always the simplest. Rewarding great work doesn't always need glitzy award ceremonies. I think this event could be great for small agencies, freelancers and other misfits.

Finally. Creative work isn't ever just the creative department. With what we do here specifically, we're dipping in and out of all disciplines, all the time. And including journalists, who talk about our work or work in partnership with us to give brand relevancy, is a bloody good shout in completing the circle.

Standout work that fulfils briefs. Nothing more than that.

Well it's changed loads, hasn't it? Now we're all in underpants logging into Zoom, stressing out when files don't upload at a million billion miles a second and have to manage the annoyance of the washing machine going mad in-between Photoshop mock-ups. I think the work has been pretty creative though, and adapted quite well for the most part, but long-term there might only be so many at-home vertical films we can watch. It will be interesting to see the future 'bigger' productions and how they adapted to social distancing rules etc.