| Title | Cinema's acts of kindness, Version Chair |
| Agency | Leo Burnett de Costa Rica S.A. |
| Campaign | Cinema's acts of kindness |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Date of First Broadcast/Publication | 2013 / 12 |
| Business Sector | Soft Drinks, Tonics |
| Story | People were asked to exchange seat with the less desirable first row. As a reward they received goodies. |
| Media Type | Case Study |
| Length | |
| Creative Director | Alexis Ospina |
| Creative Director | Marvin Leiva |
| Art Director | Felipe Gutierrez |
| Copywriter | Jorge Carrera |
| Director | Neto Villalobos |
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