Antonio Cué Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
Every year there's some amazing work out there that surprises me and I would like to recognize those behind that amazing work.
What impact do you think the event might have on the industry?
I think the industry is going through a lot of changes but what we all can agree on is that good work will always create an impact and needs to be shared because these pieces will become a reference in the future and this event will help with that exposure.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
I believe advertising is subjective and anyone's opinion is valid. If you ask me you could even add "moms and dads" to the jury, the wider the perspective the better.
What will you be looking for when you start judging the entries?
The "surprise" factor. Anything that surprises me and makes me feel envy.
What lasting impact might the current crisis have on creative work?
The technology and its communication channels became the most important tool for the collaboration of all the people involved on the development of an idea and giving birth to it, but I think creative work won't change much because we still need the brain of a person to develop a great piece until AI says otherwise (hopefully never).
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