| Title | Ukrainbow |
| Brief | War is the worst thing that can ever happen. But even in the darkest times, people need a sign of hope. So we developed Ukrainbow. Simple logo that represents strong power and great hope of Ukrainians. The symbol combines two strips of Ukrainian national flag colours and the joy of rainbow. In collaboration with Ukrainian retail chain INTERTOP, we created special collection of patriotic merch. To highlight this campaign, we launched a flash mob: everywhere we saw a horizon, we put a sticker of Ukrainbow. In this way, we made Ukrainbow live in our sky forever. MEET TOMORROW WITH UKRAINBOW.The campaign has brought a dose of emotional support to Ukrainians and become a symbol of a bright future. Apart from that we supported Ukrainian manufacturer during the war as they continued to work on the Ukrainian fashion market and increased their customer database. |
| Agency |
Leo Burnett Kyiv
|
| Campaign |
Ukrainbow
|
| Advertiser |
Ukraine
|
| Brand |
Ukraine
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Date of First Broadcast/Publication |
Subscribers Only
|
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Creative Director |
An....iy D....ov Subscribers Only
|
| Chief Creative Director |
K...a Sc.....er Subscribers Only
|
| Chief Creative Officer |
J..g R...mi Subscribers Only
|
| Copywriter |
O...a Da......nko Subscribers Only
|
| Art Director |
M...la Ko....ov Subscribers Only
|