| Title | México |
| Campaign |
Avoid the next pandemic
|
| Advertiser |
Extinction Rebellion
|
| Brand |
Extinction Rebellion
|
| Date of First Broadcast/Publication |
2023 / 5
|
| Business Sector | Others
|
| Tagline | Avoid the next pandemic. Go vegan. |
| Story | After experiencing the largest health emergency in human history, on May 5, 2023, the OMS announced the end of the pandemic. But we must not forget that it all started in a wet market in Wuhan and as long as these kind of markets continue to exist, another pandemic could emerge at any time. |
| Philosophy | Avoid the next pandemic. Go Vegan |
| Problem | After the pandemic officially ended, we had to remember that it all started as a disease that was born in the wet markets of Wuhan, where the unhygienic way of treating animals generated this pandemic. But not only that, 70% of new diseases arise from eating animal meat. |
| Result | An ad showing the only way to avoid the next pandemic: by being vegan. |
| Media Type |
Social Media
|
| Market | Costa Rica |
| More Information | https://www.instagram.com/p/CsDSscKuJeK/?igshid=MmJiY2I4NDBkZg== |
| Creative Director |
Gerardo Vila
|
| Creative Director |
Germán González
|
