Daniel De La Sierra Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Festivals are becoming more and more democratized, it is important to have a global vision and perspective of the creative work that is produced.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Creativity lives in everything and everyone, the technological evolution that we are experiencing in these times forces us to open our perspective to different industries to improve our work and do the best for people.
What do you think of the idea of free entry until the shortlist stage?
There are very good ideas in the industry that do not have great visibility, due to budget issues, or because they do not belong to a network of agencies, opening the spectrum allows all the great ideas to compete.
How would you define the perfect PHNX Awards winner?
The best creative work is that which improves people's lives. the one that makes the place we live in a better place.
What is having the biggest impact on creative trends at the moment?
Without a doubt, most of the conversation is in artificial intelligence, it is advancing at great speed and creativity will have to be complemented.
Who would you nominate as your two or three “creatives of the year”?
Saulo Rocha, Carlos Andrés Rodriguez.
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