Title | Starbucks Premium Instant |
Agency | McCann Worldgroup Spain |
Campaign | Starbucks Premium Instant |
Advertiser | Starbucks Corporation |
Brand | Starbucks At Home |
Date of First Broadcast/Publication | 2020 / 6 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Philosophy | Nestlé is launching “Starbucks Premium Instant Coffee” a new range of products to consume at home, which will be available in supermarkets, as well as through online sales platforms. The campaign was created by McCann Worldgroup Spain. The Madrid-based integrated agency was awarded this assignment following a global agency review at the end of last year. McCann Worldgroup assumed the strategic and creative responsibility for the integrated campaigns of the new Starbucks-at-home product line and the development of all the assets that make up the toolkits that will be rolled out across all markets where the brand is present. Craft, the integrated production capability within McCann Worldgroup, oversaw the production of all the assets. The campaign will include hundreds of assets for all channels and is going to be launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom. Each one of the assets of this global integrated campaign has been developed centrally by McCann Worldgroup Spain (McCann, MRM and Momentum) to ensure the absolute consistency of the messaging and produced in different modular formats, depending on the product range. With this first assignment, McCann Worldgroup helps ensure the Starbucks' promise to “improve people's daily lives” and fulfilled in every moment of consumption that take place at home. |
Media Type | Digital |
Length | |
Market | Canada |
Advertising Manager | Mario Vera |
Advertising Manager | Pamela Diaz |
Advertising Manager | Jonathan Iams |
Chief Creative Officer | Miguel Bemfica |
Chief Creative Officer | Monica Moro |
Creative Team | Rafael Merino |
Creative Team | Manuel Manceda |
Creative Team | Marina Guadix |
Creative Team | Elena del Águila |
Creative Team | Elena Gomez |
Creative Team | Pablo Camarero |
Creative Team | Guillermo Barbero |
Creative Team | Antonio De Federico |
Business Team | Max Lacerda |
Business Team | Alexandra von Puttkamer |
Business Team | Alvaro Cuneo |
Business Team | Jorge Adames |
Planning Team | María Martinez |
Planning Team | Bernardo Moleón |
Planning Team | Theodora Philip |
Shopper Team | Alba López |
Shopper Team | Irene Ruiz |
Shopper Team | Raúl Pérez |
Shopper Team | Eneko Musitu |
Shopper Team | Rafa Martinez |
Shopper Team | Miriam Madueño |
Shopper Team | Tania Sanz |
Shopper Team | Carlos Tellez |
Production Company | CRAFT + Canada |
Production Team | Paloma Adrién |
Production Team | Rossana Noceloni |
Production Team | Vanessa Pizarro |
Production Team | Sara del Tío |
Production Team | Rocio Fernández |
Production Team | Paola Fernández |
Production Team | Sara Fernández |
Production Team | María Pastor |
Account Team Craft | Alejandra Rodriguez |
Account Team Craft | Clara Martí |
Account Team Craft | Paola Espinosa |
Photographer | Alfonso Herranz |
3D Studio | Mach |
Post Production | CRAFT |
Colorist | Paula Ruiz |
Director | Gerson Aguerri |
Director of Photography (DOP) | Takuro Takeuchi |
Editor | Ramón Morejón |
Executive Producer | Oscar Romagosa |
Executive Producer | Victor Mata |
Producer | Marga Sardá |
Music | TDL Music |
Music Composer | Nicolas Castro |
Producer | Manuel Villarroya |
Producer | Nicolas Castro |