Title | NBA – If |
Agency | R/GA |
Campaign | NBA – If |
Advertiser | ESPN x NBA |
Brand | ESPN x NBA |
Posted | July 2020 |
Business Sector | Sports Teams, Sports Events |
Philosophy | Research with casual fans showed that an expected three-peat Warriors run was decreasing viewership motivation. But these perceptions were based on a hangover from previous seasons. Hardcore fans said the Warriors actually looked vulnerable. And the stats proved it. R/GA New York then noticed a pattern in how fans were expressing doubt. If the Raptors and Warriors meet in the finals, Toronto can win. |
Media Type | Integrated Media/360 Activation |
Length | |
Group Executive Creative Director | David DeCheser |
Associate Creative Director | Simon Gibson |
Associate Creative Director | Dan White |
Associate Creative Director | Chris Parker |
Group Creative Director | Marie Ronn |
Senior Art Director | Jenny Brown |
Senior Designer | Gabriel Towles |
Design Director | Elizabeth Ferraro |
Creative Director | Lucia Orlandi |
Executive Strategy Director | Felicia Zhang |
Associate Strategy Director | Aaron Harridge |
Associate Director of Marketing Sciences | Clinton Wong |
Senior Analyst of Marketing Sciences | Lauren Casella |
Group Account Director | Nicolina Jennings |
Account Director | Gabriela Laguna |
Executive Production Director | Jeff Skutnik |
Executive Producer | Matt Van Dzura |
Director of Marketing and Communications | Kelly Harrison |
Director of Business Affairs | Lynda Blaney-Smith |
Sr. Manager of Business Affairs | Marrisa Burnett |
Chief Marketing Officer (CMO) | Laura Gentile |
VP Marketing | Emeka Ofodile |
Senior Director of Marketing | Michael Kopech |
Marketing Manager | Christina Ryan |
Marketing Coordinator | Deontre Gray |
Senior Media Director | Inna Kern |
Media Director | Kimberly Aquilo |
Director of Communications | Kristie Adler |
VP of Communications | Amy Phillips |
Media Agency | Starcom MediaVest Group |
Media Network Partner | Verizon Media |