Title | Irish Lady Products (12) |
Agency | TBWA\Dublin |
Campaign | Irish Lady Products |
Advertiser | N/A |
Brand | N/A |
Date of First Broadcast/Publication | 2020 / 8 |
Business Sector | Feminine Hygiene |
Story | In response to Advertising Standards Authority of Ireland’s recent decision to pull Tampax’s ‘Tampons & Tea’ advert from Irish television, TBWA\Dublin has created its own brand of ‘Irish Lady Products’, in light of the complaints made by members of the public. The Tampax ad, which features a talk show host giving instructions on the correct way to insert a tampon, received 84 complaints. As a result, the ASAI pulled the advert on the grounds it had caused ‘widespread offence’. TBWA\Dublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’. The idea came from a frank video chat discussion among staff about the ASAI decision and what it says about the treatment and censorship of women in Ireland. |
Media Type | Web Film |
Length | |
Account Manager | Aoife McCarthy |
Creative Director | Dillon Elliott |
Creative Director | Clayton Homer |
Art Director | Conor Marron |
Copywriter | Matthew Moss |
Copywriter | Blaise Hoban |
Copywriter | Kerry Mahony |
Social Media Expert | Amy Tumelty |
Copywriter | Kerry Mahony |
Agency Content Producer | Amy Tumelty |
Motion Graphics Designer | Mark Murray |