Motion Graphics at Antidote Films

N/A - "Irish Lady Products (12)"

TBWA\Dublin

TBWA\Dublin Dublin, Ireland

1747

Title	Irish Lady Products (12)
Agency	TBWA\Dublin
Campaign	Irish Lady Products
Advertiser	N/A
Brand	N/A
Date of First Broadcast/Publication	2020 / 8
Business Sector	Feminine Hygiene
Story	In response to Advertising Standards Authority of Ireland’s recent decision to pull Tampax’s ‘Tampons & Tea’ advert from Irish television, TBWA\Dublin has created its own brand of ‘Irish Lady Products’, in light of the complaints made by members of the public. The Tampax ad, which features a talk show host giving instructions on the correct way to insert a tampon, received 84 complaints. As a result, the ASAI pulled the advert on the grounds it had caused ‘widespread offence’. TBWA\Dublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’. The idea came from a frank video chat discussion among staff about the ASAI decision and what it says about the treatment and censorship of women in Ireland.
Media Type	Web Film
Length	12 seconds
Account Manager	Aoife McCarthy
Creative Director	Dillon Elliott
Creative Director	Clayton Homer
Art Director	Conor Marron
Copywriter	Matthew Moss
Copywriter	Blaise Hoban
Copywriter	Kerry Mahony
Social Media Expert	Amy Tumelty
Copywriter	Kerry Mahony
Agency Content Producer	Amy Tumelty
Motion Graphics Designer	Mark Murray