Dobrobat - "Dobrobat - a volunteer construction battalion"
This ad is part of the ACT Responsible Collection
- Brand: Dobrobat
- Country: Ukraine
- Advertiser: Dobrobat
| Title | Dobrobat - a volunteer construction battalion |
| Brief | After the liberation of some territories from the Russian invaders, a small group of volunteers organized themselves to help rebuild destroyed buildings and civilian infrastructure. In order to turn a small group of activists into a large movement, it was branded (the name comes from Dobro=kindness + bat=short for battalion) and engaged celebrities (and their social networks) to gain attention. |
| Agency | Tabasco |
| Campaign | A volunteer construction battalion |
| Advertiser | Dobrobat |
| Brand | Dobrobat |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Creative Director | A...m G...v Subscribers Only |
| PR | S...iy Z....ev Subscribers Only |